Wear your moments


The PHO Florence 2019 collections have been designed as an authentic journey to discover Italian excellence in the world.

The women protagonists of this journey are three friends: Isabella, Selvaggia and Camilla who will travel the world wearing the PHO Florence garments both at the seaside and in the city. Each stage of the journey will be the presentation of a collection, are you curious? Don’t miss a trip!


Ready Set Go!

Isabella, Selvaggia and Camilla are ready to leave for an unforgettable journey to the most beautiful cities, distant places and landscapes that remind you of home.

It all began in Florence, where the three friends have always lived and met. Florence is the cradle of Made in Italy and a brand of excellence throughout the world. To greet each other, they decided to meet on a spring evening with a good glass of wine. There are many chats, laughter and dreams for this journey to come.


What outfit did they choose to start on this adventure?

Both friends have chosen to wear the PHO Firenze Basic Collection products: glamorous garments, simple to wear, soft and very colorful: from gold to black to acid green and shades of pink. Lurex to shine both day and night, long sleeves to cover yourself before the summer heat and fabrics to combine with different outerwear: jeans, leather, and suede.

For the spring season, the adventure companions have decided to wear the jersey slip to protect themselves from cold, they have combined colorful accessories so as not to go unnoticed! Obviously, you could not miss the PHO Florence jute bag to be comfortable and carry everything you need.


Stay tuned and learn more about the journey to discover our collections. Follow the #PHOROUTES

P.S. Share the images of the PHO Florence juta bag in the special places of your city!